DANILO SALA
Filmmaker specilized in digital marketing.
I create content to promote brands, acting from conception to post-production.
I believe in the combination of technology, marketing, and content to generate high-quality communication and exceptional results.
THE BEGINNING
I have always been motivated to learn new things and have a strong affinity for technology. Since I was young, I had a great interest in cameras and even taught myself video editing.
Exchange Program (2007-2008)
Lompoc, CA - USA
While studying abroad to finish High School, I took my first photography and video classes, which captivated me and fueled my passion for this profession.
TRAINING
Social Communication (Radio and TV) - 2012
Bachelor's degree from Faculdade Cásper Líbero
Digital Marketing - 2022
Graduate from FAAP
Project Management - 2023
Google Certification
Digital Marketing and E-commerce - 2024
Google Certification
PRODUCTION FROM START TO FINISH
NEWS REPORT
PRODUCTION
SCREEN
WRITING
CAMERA OPERATING
CINEMATOGRAPHY
EDITING
MOTION GRAPHICS
DIRECTING
PHOTO
GRAPHIC
DESIGN
BEYOND PRODUCTION
Project and Team Management
Using Agile methodologies, I'm able to guarantee production quality from end-to-end, making sure goal and scope are met. I also manage budgeting, documentation, scheduling, execution tracking, data analysis, dashboards, and retrospectives
Digital marketing
Strategy and planning, customer journey, SEO, copywriting, data analysis and performance (using Google Analytics, Google Ads, YouTube Analytics), and social media management.
MAIN EXPERIENCES
GRUPO MINHA VIDA (2011 - 2016)
Audiovisual Specialist
Audiovisual production leader for the sites Minha Vida e Dieta e Saúde, producing editorial and advertising content related to health, well-being, fitness, nutrition and beauty.
Developed strategies aimed at audience growth on video platforms.
Managed the YouTube channel, achieving growth from 30k to 100k subscribers in less than 2 years.
B4A (2020 - 2022)
Audiovisual Coordinator
Audiovisual production leader for the company and its business units (Glambox and Men's Market).
Structured the audiovisual department and studios, team management, developed editorial and advertising content strategies, oversaw all stages of video and photo production, ensured content alignment with SEO guidelines, monitoring and analysis of performance metrics, devised audience growth strategies for video channels (YouTube, Instagram, and TikTok).
MUSIC2! MYND (2022-2023)
Audiovisual Manager
Establishment of the audiovisual department at the influencer agency Mynd.
Leader of video and photo production team, project management, budgeting, advertising and content production, performance metrics tracking and analysis.
Monitoring and overseeing all stages of production, from conception to post-production.
HALLS - RESPIRA FUNDO E RESPONDE
Talk show for the Halls brand by Mondelez, hosted by the influencer and comedian @essemenino.
There were 6 episodes featuring various famous guests such as Viih Tube, Pepita, Jojo Toddynho, Bruna Louise, Ed Gama, and Matheus Carrilho. The show was published on the brand's YouTube channel and has already reached over 4 million views.
I am credited for this project as the executive director and cinematographer, but was also involved from conception, developing content strategies, tailoring scripts, and supervising all project deliverables.
LUMEN VIDEOS (2023-PRESENTE)
Creative Diretor
Responsible for the operations of Lumen Content & Video, a digital content agency catering to brands and digital influencers for marketing purposes.